120 Pages. The Number That Runs the Indian School Stationery Market.
If you have been in the school stationery distribution business for more than one season, you already know this: when a retailer calls to restock, the first item on the list is almost always the 120-page notebook. When a school coordinator sits down to finalize the annual stationery list, the 120-page format is the default starting point for Classes 4 and above. When a parent walks into a stationery shop at the start of April, the 120-page notebook is what they are looking for. The 120-page format is not just a product specification — it is the market standard. And at CTC Book World Pvt. Ltd., we have been manufacturing to that standard since 1985, now bringing it to the Seven Days Prime range — above-market quality, competitive pricing, consistent batch-to-batch performance — from our HSIIDC Industrial Estate, Kundli, Haryana production facility.
Why the Prime 120-Page Is the Distributor's Core Stocking Decision
- The Market's Highest-Volume Page Count — the 120-page notebook accounts for the largest share of notebook procurement across schools, retail channels, and wholesale distribution in India; stocking the Prime 120-page means stocking the format that moves fastest, restocks most frequently, and generates the most consistent revenue across the academic year
- Full-Term Coverage for Classes 4 to 8 — 120 pages covers a complete academic term for mid-to-upper primary students across most subjects; schools that specify 120-page notebooks for this grade range place their largest per-subject orders in this exact format — one supplier, one specification, one quality standard across the full term
- Prime Pricing at the Market's Most Competitive Position — the 120-page notebook at the Prime price point is the most hotly contested product in the school stationery market; Seven Days Prime wins this competition not by being the cheapest, but by offering a demonstrably better quality-to-price ratio than unorganized-sector alternatives at a price that institutional and wholesale buyers can work with
- 58 GSM Bleed-Resistant Paper Across All 120 Pages — paper consistency matters more in the 120-page format than in shorter variants because the notebook has to perform across a full term of heavy daily use; our 58 GSM paper maintains the same bleed resistance, ruling clarity, and writing texture on page 120 as on page 1 — no degradation, no variation between batches
- Retail Counter Performance — the Seven Days Prime 120-page notebook is designed to win at the retail counter against both premium alternatives (on price) and cheaper alternatives (on visible quality); the 4-colour offset printed cover, consistent ruling, and clean finish are immediately apparent to a parent comparing products at the shelf
- Wholesale Restock Predictability — distributors who stock the Prime 120-page report the most predictable restock cycles of any format in their notebook range; the format's consistent demand across the academic year means fewer inventory surprises and more reliable revenue planning compared to niche page count formats
- OEM Flexibility at Scale — the 120-page format is our most frequently requested OEM configuration; regional distributors, school chains running private label programs, and CSR buyers needing branded notebooks at competitive price points all gravitate to the Prime 120-page as their primary OEM format
Complete Product Specifications
| Specification |
Detail |
| Product Name |
Seven Days Prime Notebook — 18×24 cm | 120 Pages |
| Brand |
Seven Days by CTC Book World Pvt. Ltd. |
| Series |
Prime |
| Size |
18×24 cm |
| Pages (Standard) |
120 |
| Pages (Available Range) |
40 / 80 / 120 / 160 / 200 / 240 (custom on request) |
| Paper GSM (Standard) |
58 GSM |
| Paper GSM (Available Range) |
50 to 90 GSM as per buyer requirement |
| Paper Type |
Bleed-Resistant Writing Paper |
| Ruling Options |
All ruling types available — Single Line, Double Line, Four Line, Square Grid, Plain, Math Ruling, and more. Custom ruling available on request. |
| Cover Type |
Soft Cover — 4-Colour Offset Printed |
| Binding |
Center Stitched |
| Branding |
Seven Days | OEM / Private Label available on bulk orders |
| Custom MRP Printing |
Available on request |
| MRP |
₹42 |
| Supply To |
Retailers | Distributors | Wholesalers | Schools | NGOs | Government Agencies |
| Manufacturer |
CTC Book World Pvt. Ltd., HSIIDC Industrial Estate, Kundli, Haryana |
Bulk Supply, OEM & Customisation
- High-Volume Wholesale Supply — the Prime 120-page notebook is our single most ordered configuration for wholesale and distributor supply; we manage large-volume orders with consistent quality, on-time delivery, and batch-to-batch uniformity that distributors can build their supply commitments around
- School & Institutional Supply Contracts — for schools placing annual stationery contracts for Classes 4 to 8, the Prime 120-page delivers the right quality-to-cost balance; custom cover printing with school name and logo available on institutional bulk orders; trusted by DAV, Delhi Public School, DPS Junior, Shemrock, Salwan, Maxfort, ITBP School, Delhi Police School, and many others
- OEM & Private Label — the most requested OEM format in our Prime range; supply under your own brand with custom cover design, custom ruling, your MRP printed at production stage; ideal for regional distributors, school chains, and buyers building competitive stationery brands at the 120-page price point
- CSR Stationery Supply — for corporates running CSR educational programs requiring branded 120-page notebooks, the Prime series at custom GSM is the most cost-effective supply option; we have supplied CSR programs for Bata India, Sonalika Tractors, and others
- Custom MRP Printing — MRP printed at the manufacturing stage; complete pricing flexibility for your retail or distribution channel without stickering costs
- Export Supply — CTC Book World exports notebooks to USA, Canada, UK, Europe, UAE, Nepal, Gulf countries, Africa, and Afghanistan; every domestic Prime series batch meets the same manufacturing standards as our export orders
Frequently Asked Questions
Why is the 120-page format the most important SKU in a distributor's notebook range?
The 120-page notebook is the default specification for the largest student population segment in Indian schools — Classes 4 to 8. It is the format schools specify most often, parents recognize immediately, and retailers restock most frequently. No other page count generates as consistent a demand volume across all three buying seasons of the academic year. For distributors, it is the anchor SKU that everything else in the notebook range is built around.
What is the minimum order quantity for the Prime 120-page notebook?
MOQ varies by GSM, ruling type, and customisation requirements. Contact our sales team with your complete specification for trade pricing and MOQ details.
How does the Prime 120-page compare to the Authentic 120-page?
Both are manufactured at the same Kundli facility with the same binding process and ruling quality standard. The Prime series is the value-tier positioning — competitively priced for high-volume bulk procurement. The Authentic series is the mid-range positioning — a step up in specification for buyers whose retail or institutional market commands a mid-range product. Both are available at 120 pages and can be combined in a single order.
Can I get school name and logo printed on the cover of the Prime 120-page notebook?
Yes. Cover customisation with school name and logo is available on institutional bulk orders across all Prime series page count variants. Contact us with your school's artwork and order quantity for pricing and lead time.
Is OEM or private label manufacturing available for the 120-page Prime format?
Yes — and the Prime 120-page is our most frequently requested OEM configuration. Full private label capability is available: custom cover design, custom ruling, your brand name, and your MRP printed at production stage. Contact us for OEM pricing and minimum order quantity.
Who manufactures the Seven Days Prime Notebook?
Manufactured by CTC Book World Pvt. Ltd. at HSIIDC Industrial Estate, Kundli, Haryana — a dedicated notebook manufacturer since 1985, supplying schools, distributors, retailers, NGOs, government agencies, and export markets across India and internationally under the Seven Days brand.
📍 Head Office: G-5B, Sant Nagar Extension, Tilak Nagar, New Delhi - 110018
🏭 Manufacturing Unit: HSIIDC Industrial Estate, Kundli, Haryana
📞 Contact: +91-9868428520 | 9716178449
✉ Email: info@ctcbookworld.com
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